Blissdom Canada 2011 – Where I found my tagline


The Blissdom Canada 2011 conference was a fantastic event!

It didn’t have the best food I’ve ever tasted, the accommodations didn’t top my list of fav hotels…it wasn’t about that for me.

I went into Blissdom with an open mind and very little expectations. The buzz was created online via Twitter long before the event began. Often in the past when an event has created a huge buzz the actual experience has left me feeling deflated. I offer my Grade 8 graduation as exhibit #1; the much sought after fingerless lace gloves I wore did not actually change my life much as I had hoped.

Earlier this Fall I’d had the opportunity to meet many of the attendees at another conference and I knew that I would enjoy their company. The camaraderie at Blissdom was palpable; I’m sure each of us experienced some nervousness at some point but our need to connect seemed to outweigh our trepidation. Of course I must admit that some people were more eager to meet the “celebs” than most; exhibit #2 the moment when a woman 10 years my senior and a foot shorter than myself physically pushed me out of her way to get to a TV host I was chatting with.


Irrelevant of our difference, both in regards to our blog styles and our personalities, the majority of the attendees enjoyed making new connections and reuniting with existing ones.

Relationships were being made there people!

You know I’m all about relationships.

The opportunities for learning were quite large; with sessions which spanned from “The Business of Doing Business:Working with Brands and PR” to “The Revolution WILL be Tweeted: Using Social Media for Social Good” the speakers represented a diverse group of social media influencers. For me personally this opportunity provided much food for thought. The brands represented were also diverse, from baby gear to drivers education we were given the opportunity to meet and begin the dance of the PR end of blogging.(the swag didn’t suck either.)

My blog has been alive now for just under a year and I had reached the point where I wanted to refine my personal brand. What would SoberJulie be? Would I become a blog with reviews offered constantly, could I imagine selling space on my blog, do I have anything worth promoting? Would my writing be lost if I made efforts to grow? So many questions for one so young in this space.

In the wise words of Stuart Smalley here’s what I learned from my time at Blissdom Canada:

“I’m good enough, I’m smart enough, and doggone it, people like me.”

True enlightenment right there my friends!

Sitting there in the panel sessions I found myself reviewing what I’d like my blog to become if I had the proverbial magic wand. All of my dreams of lying on a beach, typing lazily while a cabana boy brought me drinks aside, here are the results:

I want to spread my message to the WHOLE WIDE WORLD.


Ok now onto what my message is…. I couldn’t come up with anything witty…..the catchy tagline which every marketing specialist recommends for a brand had eluded me until the moment when I was reflecting on the ride home. It was while I was ignoring my husband’s horrible choice in music that it struck me. There I sat in the passenger seat, perusing the writings of Rumi, glasses perched upon the end of my nose, my pungent cheroot tobacco stuffed pipe resting lazily in the palm of my hand (just ride my picturesque fantasy land moment) when the realization slapped me across the face.

You see, over the weekend at different points I had asked myself what my purpose of attending was. Socializing wasn’t enough to validate me being there. The panels were fantastic but I truly felt there had to be more. The way I live my life is so far from my old style of self-motivated actions that I knew I must be missing something.

The chain of events which led me to attend the conference were as close to miraculous as I’ve seen; a ticket gifted at the last-minute… a sponsor for the room…a babysitter volunteering…a clothing sponsor stepping up…the sequence and actuality of each moment perfectly timed to ensure I would go. God simply must have presented me with the opportunities He sent me there to experience at some point over the previous 3 days and nights.

There I sat blocking out the sound of Hubby’s caraoke, reflecting on each day.I went through the panels and my interactions with others. Excluding the wealth of information from the panels here’s what came to mind:

  • I had a GREAT talk with an amazing woman who encouraged me that my brand is actually clearer than I had thought
  • after a massage in one of the brand’s suites, the masseur enquired about my blog and disclosed she was an alcoholic/Christian who is on a board establishing a sober facility and asked for my card (seriously random because she said she doesn’t usually ask)
  • 4 different occasions where fellow bloggers asked me questions or shared stories regarding their recovering family member
  • conversations with people who are concerned about a family member who is still an active alcoholic or addict
  • many questions from other bloggers on how I handle this sober life being surrounded by alcohol
  • an amazing conversation with a woman who is currently “lost”, offering her the hope I’ve found

And in each of these conversations I recalled saying what I believe may be my tagline, at least for today.

“Inviting others to stand in SERENITY amidst the chaos of this journey we call life.”

 Yup there it is, in all it’s bold, italicized glory…..

Next I have to ask myself how I can best promote my message, how can I get it out there to those who think they’re able to control the world around them while it’s spinning out of control.

Will I do reviews, probably.

Will I accept payment, possibly.

(I really do love to receive quality items and spread the word….a trip to Disney or a sunny beach wouldn’t be denied)

The future is something I’ve learned not to predict (except that I’ll always have to fight not to pout when I don’t win a raffle or silent auction); yesterday is gone and tomorrow is out of my control.

For my purposes I don’t feel the need to perform statistical analysis on a daily basis, agonizing over how to grow my readership. Nor will I compare my growth or lack thereof to other blogs.

My measurement of success is vastly different.

In the past year:

  • I’ve received a total of 3 emails from strangers seeking help, provided them with support via email and phone
  • 2 of those strangers have updated me on their lives, one is 2 months sober and the other is 7 months
  • One friend from high school contacted me directly and asked for help, he now has almost 2 months sober
  • I’ve been asked to guest post on blogs which have a much larger readership than mine about how to deal with stress and loss
  • A youth rehab facility found me via my blog and I speak there regularly
  • A TV show contacted me and I appeared on a show about Over Programmed Moms
  • My sobriety and faith have become stronger in part because of the blogs I read and the relationships I’ve made here in the blogisphere

This list could go on to an annoying length, I think my point is made.

My name is Julie and I am a Christian/Alcoholic/Wife/Mother/Bloggger/Speaker/Person with a disability…..and I hate defining myself by static labels.

Here I am, Sober Julie, it’s been wonderful getting to know everyone out here and thank you to all of you for impacting me on this Journey!!!

BTW: I have been quoting Stuart Smalley for YEARS, he was my favorite Saturday Night Live character and it’s only via linking him on this post that I found out : “The character was a spoof on individuals who are obsessed with twelve-step programs and become addicted to the actual act of going to therapy for addiction”~Wikepedia


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26 Responses

  1. Hey Julie,

    I am so glad you found your tagline and it is a beautiful one at that. I did not get the chance to talk with you at Blissdom but I plan to next time around. I think you are amazing and the fact that you have helped people and they reach out to you is more than any amount of numbers. Have a great night and catch you on twitter!

    1. Thanks Patty, this venue we’re blessed with has helped me and I want to use it to it’s fullest potential in my life. Not simply as a money maker, it’s about balance for me.

  2. I love this post, Julie and your tagline! You have clearly done great things this last year. It’s hard not measure our worth by readership, but you are so right, it goes beyond that. Just helping one person is all worth it! Keep up the amazing work! Hugs!

  3. It was a pleasure meeting you at the conference. I attend these events not only to socialize but to walk away with a years worth of inspiration. And this year, I was inspired. By people like you. So thank you for attending and helping with that.


  4. You are Loved! I am so glad our paths have crossed and it is for a greater purpose than we have yet to realize you know! God is good like that! :)

  5. Hi Julie, just read your post and it is a great way of looking at things – good for you for getting some focus and resolve.
    Makes such a difference to have this blog thing sorted and make it into a branded entity. Roll on, future, and good luck!

  6. This is what I loved so much about the weekend – we may not all be on the same path, but we can all inspire each other to keep going down it. Lovely post, and lovely to meet you :)

  7. Was a pleasure to meet you at Blissdom Canada this year!!

    Your tag line is beatiful! And in just a year you have made such a huge difference to so many people. I can’t wait to see what you do in the next (many) years to come!


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